2016 Car Rental Customer Report

The Rise Of Customer Service & Asset Damage Reporting

When you can no longer compete on price or location, what can you do to stay ahead of the pack? Our report probes hundreds of car rental customers to drill into what they like about the experience, and what would make them never do business with a rental agency again. 

In this report, you'll learn...

  • The #1 thing you can do to stay competitive
  • How many customers really distrust paper forms or pictograms to capture damage
  • The top features customers want from their car rental experience